Advertising Ideas

All these advertisements share common characteristics, which is the lighting that is used in each one. Most of the advertisements use natural light as the main source of light, and others use very low, and soft back light to emphasize the product. I believe that the ads with the more intense natural light are the most appealing to the eye since they show the product better, are more interesting to look at, and are simply engage me more as a consumer than the low light ones.As a advertisement I'd be sure that lighting is an important factor when photographing products.